This is Joe.
Joe, like all customers goes through a journey from being a stranger, to being an advocate for your business.
The strategy for converting Joe from a stranger to a visitor is to Attract.
Some methods of attracting strangers to your business are Blogging, SEO, Targeted Pages, and Social Publishing.
We know that Visitor Joe is interested in our business because we attracted him with our business in the first step.
Now, we just need a strategy to convert Joe into a lead.
Some best methods of converting visitors into leads are Forms, Specific Calls to Action, and Targeted Landing Pages.
The strategy for converting Joe from a lead to a customer is to Close.
Best practices for closing leads include Email Newsletters, Marketing Automation, and good ol' fashioned Lead Nurturing.
The strategy for converting Joe from a customer to a promoter is to Delight.
To convert Customer Joe into Promoter Joe, we'll need to provide excellent user experience with tools like Personalized service, Surveys, Smart text, Smart Calls to Action and Ongoing Engagement.
While this is the end of Joe's Journey, it's just the beginning for all of his friends.
Do you have a strategy for growth?
Having a customer journey strategy is key to growing your brand, and we'd love to help!
Call us at (281) 401-9268 or fill out the form below.